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Phantom Diary Entry #83

Battery Replacement

Phantom Tire Buyer with a Secret Identity

Dear Diary,

RURR, Rurr rurr ru.  That, my friends, is the sound of my neighbor Erica’s battery this morning.  She knows I have a close relationship with Tire Discounters, founded by my close personal friend, Chip Wood.  So she rang me up and asked for my help.  I leapt into action…

“I’ll be happy to help you Erica, but only after what may seem to be a rather stern lecture!”

“Oh great.  Can’t we skip the automotive lecture for once?  I’m running a little…”

“Yes, that would be the easy way out, wouldn’t it?” 

“Oh boy.”

“I’ll make you a deal.  I happen to have brought with me a quick summary of warning signs that your battery needs to be charged or replaced.”

“You had that lying around?”

“Of course.  Now, if you’ll read that, and pass a short quiz afterward we can skip the lecture.”

“Okay.  Guess I have no choice.” 

“Indeed” I said, as I handed her this summary…

How to Know When It’s Time To Replace the Battery

-If your engine is having difficulty cranking or is slow to start

-If the headlights dim or waver when the engine is idling

-If the battery warning light stays lit for an extended period. (This may also be a mechanical issue and should be checked by a professional.)

Note: A discharged battery will have the same symptoms as a bad battery, so be sure to try to recharge the battery if the state of charge is low. And to maximize battery/charging system service life and performance, test the battery and charging system every six months or when the oil is changed.

“Okay, got it,” said Erica.

“Interestingly, I was just browsing the IMR Repair Shop Syndicated Tracking figures, and do you know what brand of battery is most preferred among auto technicians?”

“No Phantom, I really don’t.”

“Interstate batteries of course!”

“Of course!”

“And do you know what brand that my friends at Tire Discounters carry?”

“I’m gonna guess Interstate.”

“Ding, ding, ding!  This fun, isn’t it?!”

“Can you jump me now?”

“Of course.  A deal’s a deal.  And your first stop will be at Tire Discounters for a free battery check, right?”

“A deal’s a deal.” 

#1 battery brand preferred by auto technicians

IMR Repair Shop Syndicated Tracking, 2019IR Repair Shop Syndicated Tracking, 201

Interstate Batteries is the #1 replacement battery brand in North America

Interstate Brand Equity Study, 2019

This is how many layers of rubber and other materials are in the tire.  

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

The measurement, in inches, from rim flange to the other rim flange. 

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

The total width of the tire, including any raised features on the sidewall. 

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

The maximum width of a wheel that a tire can be put onto. 

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

The minimum width of a wheel that a tire can be put onto.  

This is how much weight a tire is rated to hold.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  

National accounts and local fleet not included.

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 



Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires. 

Mounting and Balancing – up to $159.96 pending wheel diameter

Lifetime Rotation – $299.90 

Lifetime Balancing – $449.90 

Lifetime Tire Pressure Adjustments – $16 

Rubber Valve Stems – $8

Tire Repair** – $140

Total = $1,073.76

*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.