Skip to main content

For accurate pricing and the best experience, please enter your ZIP code.

Tire Discounters Expands C-Suite to Accelerate National Growth

Posted on

Tire Discounters, the country’s largest 100% family-owned and operated tire and service provider, announced a new position and two new hires to its C-level team, doubling down on the company’s efforts to support their exponential growth.

Former Wendy’s executive and Human Resources leader Sheri Harper will step into the newly created role of Chief People Officer (CPO) and former Michelman, Inc. and Executive Vice President Jeff Rodgers joined as Tire Discounters’ Chief Financial Officer. The new CPO position was created to strengthen the company’s commitment to developing and supporting a deep bench of talent across the entire organization, currently at 1,500 employees and growing.

“The new Chief People Officer position is a critical addition to further Tire Discounters’ continued growth,” said Jamie Ward, President and CEO at Tire Discounters. “We want to continue to build and retain our exceptional customer-facing team who are the lifeblood of our company. I feel confident that Sheri’s extensive experience is a perfect fit with Tire Discounters’ family-owned and operated values. She will ensure that this new position has a positive impact on Tire Discounters for years to come.”

Sheri Harper

Harper has an established presence in the world of human resources, having recently served for more than four years as CPO for Frisch’s Restaurants and eight years as HR Director at Wendy’s. In both roles, Harper provided HR leadership to hundreds of locations across the U.S. and led HR support teams. At Wendy’s, she provided strategic HR leadership to nearly 6,000 franchise and company-owned restaurants. In 2020, she was named one of Venue Magazine’s Women of Influence and in 2019 she was named one of the Cincinnati Business Courier’s Women Who Mean Business, both of which recognize women’s accomplishments and influence on their organizations. 

“My professional focus has nearly always been on the betterment of the people strategy at large companies with hundreds or even thousands of employees,” Harper said. “To be able to take that professional experience and apply it to a company so dedicated to expansion and growth like Tire Discounters is a fantastic opportunity. I’m looking forward to improving upon that commitment in this role.” 

Rodgers has more than a decade of experience serving as CFO and COO in a variety of industries and companies, most recently holding the position of Executive Vice President, Chief Operating Officer and CFO at Michelman, Inc. for more than five years. He presided over five locations around the globe, including the Americas, EMEA, China, India and Asia Pacific, setting direction and executing strategies that increased sales and profit growth across all five of his presiding regions for five full fiscal years. He’s previously served as CFO of Aurora Casket Company in Indiana, Panini North America, Crane Company and worked in a variety of international executive positions with General Electric.

Jeff Rodgers


“I am thrilled to have this opportunity to work for such a fast-growing company with such a commitment to its employees,” Rodgers said. “I’m looking forward to putting my strategic leadership skills, experience and background to work on both the business operations side and acquisition opportunities to specifically drive our company’s growth.”

This announcement comes after Chris Yapp’s appointment as Tire Discounters’ new Chief Marketing Officer earlier this month.

This is how many layers of rubber and other materials are in the tire.  

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

The measurement, in inches, from rim flange to the other rim flange. 

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

The total width of the tire, including any raised features on the sidewall. 

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

The maximum width of a wheel that a tire can be put onto. 

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

The minimum width of a wheel that a tire can be put onto.  

This is how much weight a tire is rated to hold.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  

National accounts and local fleet not included.

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 



Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires. 

Mounting and Balancing – up to $159.96 pending wheel diameter

Lifetime Rotation – $299.90 

Lifetime Balancing – $449.90 

Lifetime Tire Pressure Adjustments – $16 

Rubber Valve Stems – $8

Tire Repair** – $140

Total = $1,073.76

*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.