Skip to main content

For accurate pricing and the best experience, please enter your ZIP code.

Tire Discounters Adds Retail Veteran to Lead Franchise Program

Posted on

Family-owned Tire Discounters recently added Dave Crawford, a veteran in automotive service franchising, to lead the company’s new franchise program. Tire Discounter’s franchise program will aggressively accelerate the company's national growth by adding “best-in-class" franchise dealers to complement its 135+ corporate locations.

Dave Crawford has extensive retail experience, franchise and dealer relationships, and a proven track record for growing franchise locations. Crawford will lead the charge to welcome family-owned businesses who are looking to maintain a family legacy but are unable to make the financial commitment in today’s competitive market

“We are pleased to hire a legend in automotive service franchising,” said Jamie Ward, Tire Discounter's President and CEO. “We are gearing up for the 2021 franchise launch and we know Dave is the right person to help drive our best-in-class program. He has a reputation for innovative management techniques and a talent for developing and retaining strong relationships with business partners.”


Dave Crawford's valuable assets:

  • 35 years of experience as a sales and marketing executive in the automotive industry 
  • Established and developed growth plans to build franchise locations for tire and automotive retailers 
  • Nationally recognized speaker and trainer in the automotive industry 
  • Frequent contributor to industry trade publications 


"I’m excited to bring my experience to a nationally-recognized industry leader. It's an incredible opportunity to help Tire Discounters bring the company’s remarkable experience and expertise to small businesses across the country to help them grow their business."

According to Crawford, Tire Discounters is looking for family-owned businesses that would like to become part of the Tire Discounters family through franchising or other partnership opportunities.


Tire Discounter’s franchise program will launch in 2021 and franchisees will have access to:

  • The nationally recognized name brand of the Tire Dealer of the Year 2020, Tire Discounters, which has been trusted for more than 40 years

  • Access to Tire Discounters’ systems and processes for training, operations and customer communication

  • Award-winning, robust marketing support including mass media, promotions management and store materials

  • A high-traffic website with ongoing strategic digital solutions

  • Buying power with more than 135 stores and more than 325,000 tires in stock and access to two distribution centers

  • Back-office function support, including accounting and finance, information technology and distribution and logistics.

This is how many layers of rubber and other materials are in the tire.  

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

The measurement, in inches, from rim flange to the other rim flange. 

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

The total width of the tire, including any raised features on the sidewall. 

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

The maximum width of a wheel that a tire can be put onto. 

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

The minimum width of a wheel that a tire can be put onto.  

This is how much weight a tire is rated to hold.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  

National accounts and local fleet not included.

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 



Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires. 

Mounting and Balancing – up to $159.96 pending wheel diameter

Lifetime Rotation – $299.90 

Lifetime Balancing – $449.90 

Lifetime Tire Pressure Adjustments – $16 

Rubber Valve Stems – $8

Tire Repair** – $140

Total = $1,073.76

*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.