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Get a peek at plans for Tire Discounters’ downtown HQ

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Tire Discounters, one of the largest independent tire and automotive service retailers in the nation, is working on the renovation of a downtown Cincinnati building to become its new headquarters.


An affiliate of Tire Discounters purchased the building at 200 W. Fourth St. from the Greater Cincinnati Foundation at the beginning of the year for $1.84 million. There, Tire Discounters plans to combine its operations from One East Fourth Street and Sharonville under one roof, making communication and collaboration easier.

“We’ve come a long way from our first store in a converted gas station to now having over 125 stores, two distribution centers and our soon-to-be new headquarters building in downtown Cincinnati,” said Chip Wood, founder and chairman of Tire Discounters. “I’m incredibly proud of what the Tire Discounters family has built over the last 43 years.”

Work on the building started in August even though Tire Discounters purchased the building in January. Existing leases in the building prohibited work from starting earlier.

To get a look at what Tire Discounters is planning for its new headquarters, click on the images above.

HGC Construction is the contractor on the renovation with SHP serving as the architect. John Timmerding, director of construction for Tire Discounters, said the company selected HGC Construction because of the firm’s experience with historical urban renovations.

“They’ve renovated several iconic Cincinnati buildings and with their commitment to safety, community and the client vision, were the perfect fit to adapt this historic building into a modern office environment,” Timmerding said.

He said SHP was selected for its track record of designing urban offices that meet “the functional needs and culture of their clients.”

The building, which was formerly home to the Greater Cincinnati Foundation, will include six floors of renovated space. Tire Discounters will also have room for additional expansion. The new design of the building will bring in more natural light and create a collaborative work environment on each floor.

Jamie Ward, president of Tire Discounters, said as the company continues to open more locations each year, the new headquarters will help the company accelerate its growth.

“The building designs enable collaboration and efficiency, so when you combine that with reuniting our offices under one roof, the productivity gains will be significant,” Ward said.

The building was originally completed in 1919. From before the 1930s to the late 1950s, the building was occupied by SP Nelson & Sons, an infant and children’s wear company. 

Tire Discounters is expected to move into its new headquarters in mid-2020.

View inside of TD's new headquarters coming in 2020:


This is how many layers of rubber and other materials are in the tire.  

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

The measurement, in inches, from rim flange to the other rim flange. 

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

The total width of the tire, including any raised features on the sidewall. 

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

The maximum width of a wheel that a tire can be put onto. 

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

The minimum width of a wheel that a tire can be put onto.  

This is how much weight a tire is rated to hold.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  

National accounts and local fleet not included.

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 



Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires. 

Mounting and Balancing – up to $159.96 pending wheel diameter

Lifetime Rotation – $299.90 

Lifetime Balancing – $449.90 

Lifetime Tire Pressure Adjustments – $16 

Rubber Valve Stems – $8

Tire Repair** – $140

Total = $1,073.76

*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.