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Family-Owned Tire Discounters Rolls into Atlanta Metro Area and ‘Pies it Forward’

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Tire Discounters says ‘Hello Atlanta’ with 250 free pies from Henri’s Bakery & Deli 

It was “pie-demonium” today at Henri’s Bakery & Deli in Sandy Springs as family-owned tire and service provider, Tire Discounters, gave away 250 free apple pies to passersby. This sweet gesture, accompanied by a festive bagpiper was Tire Discounters’ way of saying hello—they recently opened new stores in the Atlanta metro area, and are planning to bring over 200 jobs to the area in 2022.

“We’re a fun-loving company that likes to do things differently,” said Jamie Ward, President, and CEO of Tire Discounters. “Since it’s common for families to welcome new neighbors with a pie, we thought we’d flip the script and give away pies as a way of saying, ‘thanks for having us, Atlanta, we’re so glad to be here!’”

Pie Event

“When Tire Discounters reached out to us with an order for 250 pies and we heard about their plans to give them away, we immediately wanted to be a part of such a fantastic event. Customer experience is so important to Henri’s, it was obvious Tire Discounters felt the same,” said Anthony DiNardo, President, and Owner of Henri’s Bakery & Deli. “I’m confident they will be a wonderful addition to the Atlanta metro community.”

Anna Wood, managing director of Tire Discounters, said that giving away pies reflects the company’s pride in surprising and delighting its customers.  

"We like to say that our service is so good that it's stupid-good,” Wood said.  "For instance, with our one-of-a-kind Skip the Shop service, we'll come pick up your car, service it and return it to you at home or work. And when you purchase four tires from us, we give you a free alignment, something other shops charge hundreds of dollars extra for.”

Wood said they chose to collaborate with Henri’s Bakery & Deli to add a smile to people’s faces because their pies are so beloved by Atlantans - and because Henri’s is family-owned and operated, as is Tire Discounters. In fact, Tire Discounters is the country’s largest 100% family-owned and operated tire and service provider.

“Our company was founded by my dad, Chip Wood, in 1976 and he and our family remain active in leading it. We’re passionate about our business and are largely responsible for shaping our family-focused, it’s-good-to-laugh culture. For instance, we have described our company as being family-owned and irritated.”

Tire Discounters free pies

Tire Discounters recently opened a store in Chamblee (located at 5585 Peachtree Blvd), which is a major step in the company’s anticipated opening of 25 stores across the state of Georgia, with a specific focus on the Atlanta area, by the end of 2022. Tire Discounters has opened and integrated with several businesses throughout Georgia and the greater Atlanta area over the last two years, including Bulldog Tire (Covington, Monroe, and Snellville), Porterfield Tire (Watkinsville and Athens), and North Georgia Tire. An auto glass company, Lightning Auto Glass, located in Chamblee, was also added late last year. These stores joined other locations in Perimeter PointeFt. OglethorpeLawrenceville, and Dalton

Tire Discounters will also be adding a 75,000 square foot warehouse, distribution, and training facility in metro Atlanta.

In all, Tire Discounters currently has 80 employees across eight stores in the state of Georgia. The company has the goal of adding 300 additional jobs in 2022. Of this number, approximately 200 employees are anticipated to be in the Atlanta metro area.

“We absolutely love Atlanta,” said Ward. “We look forward to surprising and delighting Atlantans in all sorts of ways in the coming years. We can’t wait to share what’s next.”

This is how many layers of rubber and other materials are in the tire.  

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

The measurement, in inches, from rim flange to the other rim flange. 

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

The total width of the tire, including any raised features on the sidewall. 

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

The maximum width of a wheel that a tire can be put onto. 

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

The minimum width of a wheel that a tire can be put onto.  

This is how much weight a tire is rated to hold.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  

National accounts and local fleet not included.

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 



Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires. 

Mounting and Balancing – up to $159.96 pending wheel diameter

Lifetime Rotation – $299.90 

Lifetime Balancing – $449.90 

Lifetime Tire Pressure Adjustments – $16 

Rubber Valve Stems – $8

Tire Repair** – $140

Total = $1,073.76

*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.