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Cincinnati-based tire chain plans seven area stores

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A company that has grown into one of the country's largest independent tire dealers over the past decade is rolling into the Indianapolis area this year with seven new stores.

Excerpt from the article "Cincinnati-based tire chain plans seven area stores" by Jeff Newman, Indianapolis Business Journal, May 9, 2019.

Read the Full Article Here

Cincinnati-based Tire Discounters Inc. has steadily grown since its founding in 1976, but has really pushed the accelerator in recent years, going from 49 stores in 2010 to more than 120 this year. The family-owned company is now the nation’s seventh-largest independent tire dealer, according to trade publication Modern Tire Dealer.

Tire Discounters recently entered the central Indiana market with a non-traditional store in an existing building at 1285 U.S. 31 in Greenwood.The store carries the name Indy Tire & Training because it will be used to train employees for the local stores the company plans to open in the coming months. It might eventually be rebuilt into a traditional Tire Discounters store.

Set to open in June are three more Tire Discounters stores that are under construction:

  • 14325 Mundy Drive in Noblesville
  • 375 S Perry Road in Plainfield
  • 9150 Michigan Road in Indianapolis

Also under construction and scheduled to open this summer are stores at:

  • 7355 E. 96th St. in Indianapolis
  • 6460 Center Drive in Whitestown

Another is set to open at 530 E. Thompson Road in Beech Grove by the end of the year.

Tire Discounters stores are all company-owned, typically contain six to 10 service bays and have about 15 full-time employees. The local shops won’t be the first Tire Discounters locations in Indiana; it has others in Jeffersonville, New Albany and Lawrenceburg. Tiffany Murphy, senior manager of communications for Tire Discounters, said the company has been looking at Indianapolis as a potential market for some time as it grows its footprint around the Midwest.

The company recently upgraded its technology systems and restructured its executive management team to prepare for growth. It plans to open 19 stores in 2019. Besides Indianapolis, other growth markets include Nashville and Knoxville, Tennessee; and Huntsville, Alabama.

We’re excited to finally be in the Indianapolis market. We’ve been in Indiana for over 20 years and our customers have been begging us to come to Indianapolis. The company sees plenty of room for more full-service tire and auto-repair shops in central Indiana. Tire Discounters differentiates itself from most tire chains by offering a full line of automobile services, including oil changes, brake work and glass repair.

-  Tiffany Murphy, senior manager of communications

Tire Discounters was founded by Chip Wood in 1976 as a single-bay garage. Wood is still the chain's chief executive and several of his family members are involved in the business. In addition to stores in Ohio, Kentucky, Indiana, Tennessee, Georgia and Alabama, the company has warehouses in Sharonville, Ohio, and Murfreesboro, Tennessee. CityBeat magazine has rated the chain as the No. 1 tire store in Cincinnati for the past 11 years and as the city's No. 1 auto repair shop for the past four years.

This is how many layers of rubber and other materials are in the tire.  

The speed rating of a tire is based on U.S. Government standards for reaching and sustaining a specified speed. Typically, a tire with a higher speed rating results in better handling. Speed ratings apply only to the tire itself, and not to a particular vehicle. Putting a tire rated for a certain speed on a vehicle does not mean that the vehicle can be safely operated at the tire's rated speed.

What makes up a tire; each ply, the sidewall, the tread, and bead.  

This number will tell you how well the tire will disperse heat buildup. 

The measurement, in inches, from rim flange to the other rim flange. 

Tread depth is the distance between the top of the tread rubber to the bottom of the tire's deepest grooves.  In the United States, tread depth is measured in 32nds of an inch.

A tire’s maximum load is the maximum amount of weight the tire is designed to hold. The tire’s load carrying capacity is directly related to the tire’s size and amount of inflation pressure that is actually used. Each load range has a assigned air pressure identified in pounds per square inch (psi) at which the tire's maximum load is rated.

The total width of the tire, including any raised features on the sidewall. 

The load range on a tire helps determine its ability to contain air pressure and its overall strength. Ranges are expressed using a number and the higher the number, the stronger the tire. These measurements are primarily for light trucks and SUV’s.

The maximum width of a wheel that a tire can be put onto. 

A tire's section width (also called "cross section width") is the measurement of the tire's width from its inner sidewall to its outer sidewall (excluding any protective ribs, decorations or raised letters) at the widest point. 

The minimum width of a wheel that a tire can be put onto.  

This is how much weight a tire is rated to hold.

The mileage warranty of a tire indicates the number of miles that a tire is estimated to last. If a tire fails to last for the number of miles indicated by the warranty, the customer will be given credit from the tire manufacturer toward a new tire based on how many miles short of the estimate the tire fell. Some restrictions apply. 

A tire’s maximum inflation pressure (PSI) is the highest "cold" inflation pressure that the tire is designed to contain. When measuring a tire’s max PSI, it is important the tire is "cold," because warmer temperatures can cause the tire pressure to temporarily increase resulting with inaccurate readings. This measurement should only be used when called for on the vehicle’s tire placard or in the vehicle’s owners manual.

Free Alignment with 4-Tire Purchase

National accounts not included.  Other exclusions may apply.

TD will repair flat tires as long as it can be done safely in accordance with Tire Industry Association (TIA) Guidelines.  Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.  See store for details.  

National accounts and local fleet not included.

Our Nationwide Worry Free Guarantee offers FREE unlimited Tire Repairs for the entire life of your tires. If your tire can't be fixed and is over 3/32" tread, no worries, we will give you a replacement tire at any time, up to 3 years. We'll even help get your tire changed by including reimbursement for Roadside Assistance (up to $75) for the first 12 months at no additional cost. Effective: August 24, 2017. For complete details, see our warranty at any Tire Discounters location.

Components of the Tire Pressure Monitoring System (TPMS) sensor wears over time.

A TPMS Service Kit is suggested each time a tire/wheel is serviced. If left unchanged, over time, these components of the TPMS may corrode, leak or fail.

Tire/wheel service is defined as when tire is removed from the wheel.

The represents the smallest and widest size wheels that are recommended by the tire manufacturer for the tire to be mounted on. 



Mounting & Balancing  $76

Lifetime Tire Pressure Adjustments $16

Rubber Valve Stems $8

Lifetime Rotation $240

Total = $340

*Estimate based on 4-tire purchase of 60,000 mile tires. 

Mounting and Balancing – up to $159.96 pending wheel diameter

Lifetime Rotation – $299.90 

Lifetime Balancing – $449.90 

Lifetime Tire Pressure Adjustments – $16 

Rubber Valve Stems – $8

Tire Repair** – $140

Total = $1,073.76

*Estimate based on 4-tire purchase of 60,000-mile tires. 

**Excludes: Under 40 series, run-flats, mud tires, trailer tires, off-road vehicles, and any tire over six (6) years old.  Other exclusions may apply.