Tire Discounters is Rolling into Huntsville

This entry was posted on Oct 30, 2017 by Tire Discounters.

Family owned and operated tire retailer is opening new stores in the Huntsville market

Tire Discounters, a “different kind of tire store” is rolling into Huntsville.  The family-owned and operated business is excited to bring to Huntsville it’s unique approach to tires and automotive services.  “Between our customer-friendly policies and the great local folks we’ve hired, it’s a big win for us and for the community,” said Crissy Niese, SVP and chief customer officer. 

Known as the “home of free alignment”, Tire Discounters includes a free four-wheel alignment with every standard 4-tire installation.  Lifetime rotation and balancing are also included, so customers’ tires will last longer and their vehicles will operate more safely and with greater fuel efficiency.  And if you happen to roll into an unexpected construction site and get stuck with a nail in the tread, Tire Discounters will fix the tire for free.  It’s all part of Tire Discounters standard installation package.

“We take pride in offering the best value to every customer, and we do it all with a big, friendly smile,” said Niese.

The company has plans for several stores in the Huntsville market.  The first store will be on Hwy 72 in Huntsville, and the second will be in the Midtown Marketplace in Madison.  Both stores are expected to open in November.  Each new store will employ 10-13 people, ranging from entry-level tire technicians to ASE certified technicians and general managers.  In addition to tires, Tire Discounters offers a wide variety of automotive services and can perform all your vehicle’s factory scheduled maintenance.  “Our name doesn’t really say it all, it just says it mostly,” said Abbey Dryden, vice president for marketing and talent acquisition. 

About Tire Discounters

Tire Discounters was founded by Chip Wood in 1976, and is still family-owned and operated.  Chip remains the sole owner and driving force behind the company, but in recent years he has laid the groundwork for a smooth transition into a second generation of leadership.  Jamie Ward, whom Chip recently appointed company President, has been a valued employee and protégé for over 20 years.  And Chip’s sons, Steven and Evan, are learning the business from the ground up. 

Tire Discounters is currently the nation’s eighth-largest independent tire retailer and is growing rapidly.  The company leads the way in providing unique and innovative customer benefits designed to make tires last longer and maximize the overall performance of a car or light truck. Tire Discounters’ ASE-certified technicians provide routine automotive repair and factory scheduled maintenance. Tire Discounters currently employs more than 1,100 people in more than 100 locations in Ohio, Kentucky, Indiana, Tennessee, Georgia, and now Alabama.  For more information, visit